Archive for April, 2012

12-13 AC Milan Home Shirt Release – Photos, Videos & Press Release

Adidas released today, after a very long tease campaign, the 12-13 AC Milan home shirt. I’m not particularly impressed by it and am looking forward to see the release of the 12-13 AC Milan away shirt which is supposed to be this beauty (on the right). Anyway, here are the photos, videos and the press release:


Maglia da gara AC Milan 2012/13

Maglia da gara AC Milan 2012/13

Maglia da gara AC Milan 2012/13

Nocerino - Maglia da gara AC Milan 2012/13

Ambrosini - Maglia da gara AC Milan 2012/13


Press release from Adidas:

The new jersey is going to debut May 2nd for the match against Atalanta.

April 30th 2012

A cutting-edge communication campaign reminding the origins of AC Milan Club, born in 16th December 1899. The debut of the new redandblack jersey will be set for May 2nd during the match against Atalanta.

That’s how adidas and the most successful Club in the world have chosen to present the redandblack jersey for the 2012/13 season. Once again 2 brands, that represent the excellence in football, have found an innovative way to communicate with all the Rossoneri supporters around the world and enhance Italian and Milanese roots of A.C. Milan.

The idea of the communication campaign, created by TBWA\Italy for adidas, is to rediscover the reasons that 113 years ago inspired Kilpin and all the founders of Milan Cricket and Football Club, by retracing the sites where the story took place.

The communication campaign is set by a press campaign of three subjects where players are portrayed in front of three symbolic sites in Milan (Castello Sforzesco, Colonne di San Lorenzo and San Siro stadium), and an activation on adidas and AC Milan digital platform – through their official websites – Facebook, Twitter and Youtube, thanks to three viral videos, made on the streets of a very gothic Milan, from the dusk till dawn of the next day. That’s the night, when the most significant moments of AC Milan history took place and unforgettable national and international trophies were won.

That’s because in a December night, among the liberty buildings of the historic center of Milan, just a few steps from the Duomo, began the history of AC Milan, in that night Herbert Kilpin said: “We are a team of devils. Our colours are red as fire, and black, to invoke fear in our opponents”.

The videos show key places in AC Milan history , during this story some details of the new jersey, are revealed, step by step. The Rossoneri fans had to find out on Facebook, like after like, the three episodes and also the day on which the jersey will be fully revealed.


Back to the wider stripes: 5 in total including 3 black and 2 red. The polo collar is back after three years, with “AC Milan” labeled on its back and the three white stripes are confirmed. The main detail is an Italian flag’s reference, in vertical, between the black and red stripes, and on the front side this detail is recognizable by a green oblique insert, and another one red, interposed with a white neck.


In the next season the AC Milan football players will have only one shirt that includes both TECHFIT ™ and FORMOTION ™ technologies. The new jersey will not have the TPU stripes anymore, but it will still ensure the advantages of the muscle compression thanks to the built-in stretch fabrics, knitted in the T-shirt and thanks to a perfect fit obtainable with the FORMOTION ™ technology.

Free Worldwide Delivery On Orders Over £75 On Kitbag Plus Some Deals

Kitbag’s offering free worldwide delivery on orders over £75 as well as free UK delivery on orders over £50. This ends Monday, April 30th 2012. On top of this, they got 50% off the Nike T90 Laser III K.FG boots, an end of season sale of replica kits, boots and some other things and in case you buy any England training or fashion range product you get a mystery gift along with it.

10% Off Manchester United And Manchester City Merchandise On UKSoccerShop

To celebrate their fight for the top EPL spot, UKSoccerShop is offering for a short period of time 10% off Manchester United and Manchester City merchandise. Ends midnight, Wednesday April 25th 2012 UK time. Enjoy!

Holdall Coupon: 5% Off All Orders In April 2012

Store: Holdall (click on it to use it)
Coupon: HLDEASTER (click on it to use it)
What It Does: 5% off everything (click on it to use it)
Valid Until: April 30th 2012

UKSoccerShop Coupon: Free Shipping On All Orders

Store: UKSoccerShop (click on it to use it)
Coupon: FREEAP12 (click on it to use it)
What It Does: Free shipping on all orders. Applies to both UK and international customers. Excludes football boots, baselayer products and football accessories. (click on it to use it)
Valid Until: Midnight Sunday, April 8th 2012 UK time