Archive for the 'Adidas' Category
Adidas released today, after a very long tease campaign, the 12-13 AC Milan home shirt. I’m not particularly impressed by it and am looking forward to see the release of the 12-13 AC Milan away shirt which is supposed to be this beauty (on the right). Anyway, here are the photos, videos and the press release:
Press release from Adidas:
The new jersey is going to debut May 2nd for the match against Atalanta.
April 30th 2012
A cutting-edge communication campaign reminding the origins of AC Milan Club, born in 16th December 1899. The debut of the new redandblack jersey will be set for May 2nd during the match against Atalanta.
That’s how adidas and the most successful Club in the world have chosen to present the redandblack jersey for the 2012/13 season. Once again 2 brands, that represent the excellence in football, have found an innovative way to communicate with all the Rossoneri supporters around the world and enhance Italian and Milanese roots of A.C. Milan.
The idea of the communication campaign, created by TBWA\Italy for adidas, is to rediscover the reasons that 113 years ago inspired Kilpin and all the founders of Milan Cricket and Football Club, by retracing the sites where the story took place.
The communication campaign is set by a press campaign of three subjects where players are portrayed in front of three symbolic sites in Milan (Castello Sforzesco, Colonne di San Lorenzo and San Siro stadium), and an activation on adidas and AC Milan digital platform – through their official websites – Facebook, Twitter and Youtube, thanks to three viral videos, made on the streets of a very gothic Milan, from the dusk till dawn of the next day. That’s the night, when the most significant moments of AC Milan history took place and unforgettable national and international trophies were won.
That’s because in a December night, among the liberty buildings of the historic center of Milan, just a few steps from the Duomo, began the history of AC Milan, in that night Herbert Kilpin said: “We are a team of devils. Our colours are red as fire, and black, to invoke fear in our opponents”.
The videos show key places in AC Milan history , during this story some details of the new jersey, are revealed, step by step. The Rossoneri fans had to find out on Facebook, like after like, the three episodes and also the day on which the jersey will be fully revealed.
Back to the wider stripes: 5 in total including 3 black and 2 red. The polo collar is back after three years, with “AC Milan” labeled on its back and the three white stripes are confirmed. The main detail is an Italian flag’s reference, in vertical, between the black and red stripes, and on the front side this detail is recognizable by a green oblique insert, and another one red, interposed with a white neck.
In the next season the AC Milan football players will have only one shirt that includes both TECHFIT ™ and FORMOTION ™ technologies. The new jersey will not have the TPU stripes anymore, but it will still ensure the advantages of the muscle compression thanks to the built-in stretch fabrics, knitted in the T-shirt and thanks to a perfect fit obtainable with the FORMOTION ™ technology.
Spain has been pretty much dominating world football lately, both on club level as well as national level. But will they be able to keep this up, would the reigning European champions be able to keep their trophy? That remains to be seen this summer.
Let us know what you think of this football kit and Spain’s chances at the Euros in the comments.
We continue our series of Euro 2012 kits with the 12-13 Germany away kit which, unlike previous editions, is green. It started on the wrong foot with the France friendly defeat but the Germans are known to underperform in useless matches before a final championship. With the talent they have in the squad things will be different in summer.
Let us know you’re take on this soccer kit in the comments.
Scotland’s new 12-13 away kit is not exactly a Euro 2012 kit but it is nonetheless a much anticipated kit. Without further noise, here it is:
Let us know what you think of this kit in the comments.
Kitbag’s got some deals lined up for the upcoming FA Cup quarter-finals this weekend:
- up to £15 off 12-13 Tottenham home & away shirts
- up to £20 off 12-13 Bolton home & away shirts
- up to £30 off 12-13 Everton home & away shirts
- up to £15 off 12-13 Sunderland home & away shirts
- up to £20 off 12-13 Chelsea shirts
- up to £27 off 12-13 Liverpool shirts
You can now buy the Adidas F50 adiZero TRX in the “Prime Blue” colorway, as worn by Leo Messi. They sure match well with Barcelona’s kit. Anyway, here they are:
And here’s more about them, courtesy of Kitbag:
Speed wins and the F50 is the fastest boot around. Sprintskin upper with strong, visible colors, new SPRINTWEB for quicker cuts and TRAXION for firm grass pitches. miCoach ready.
- SPRINTWEB for excellent stability in high-speed moves and dribblings with abrasion resistant kicking area.
- SPRINTSKIN is a revolutionary single layer synthetic for incredible ball-feeling & reduced weight.
- Compatible with MICOACH.
- TRAXION 2.0 stud-shape for maximum acceleration and grip on firm natural grass surfaces.
- Synthetic / Leather
Let us know what you think of these boots in the comments.