Archive for the 'Serie A' Category

12-13 AC Milan Home Shirt Release – Photos, Videos & Press Release

Adidas released today, after a very long tease campaign, the 12-13 AC Milan home shirt. I’m not particularly impressed by it and am looking forward to see the release of the 12-13 AC Milan away shirt which is supposed to be this beauty (on the right). Anyway, here are the photos, videos and the press release:

Photos:

Maglia da gara AC Milan 2012/13

Maglia da gara AC Milan 2012/13

Maglia da gara AC Milan 2012/13

Nocerino - Maglia da gara AC Milan 2012/13

Ambrosini - Maglia da gara AC Milan 2012/13

Videos:

Press release from Adidas:

The new jersey is going to debut May 2nd for the match against Atalanta.

April 30th 2012

A cutting-edge communication campaign reminding the origins of AC Milan Club, born in 16th December 1899. The debut of the new redandblack jersey will be set for May 2nd during the match against Atalanta.

That’s how adidas and the most successful Club in the world have chosen to present the redandblack jersey for the 2012/13 season. Once again 2 brands, that represent the excellence in football, have found an innovative way to communicate with all the Rossoneri supporters around the world and enhance Italian and Milanese roots of A.C. Milan.

The idea of the communication campaign, created by TBWA\Italy for adidas, is to rediscover the reasons that 113 years ago inspired Kilpin and all the founders of Milan Cricket and Football Club, by retracing the sites where the story took place.

The communication campaign is set by a press campaign of three subjects where players are portrayed in front of three symbolic sites in Milan (Castello Sforzesco, Colonne di San Lorenzo and San Siro stadium), and an activation on adidas and AC Milan digital platform – through their official websites – Facebook, Twitter and Youtube, thanks to three viral videos, made on the streets of a very gothic Milan, from the dusk till dawn of the next day. That’s the night, when the most significant moments of AC Milan history took place and unforgettable national and international trophies were won.

That’s because in a December night, among the liberty buildings of the historic center of Milan, just a few steps from the Duomo, began the history of AC Milan, in that night Herbert Kilpin said: “We are a team of devils. Our colours are red as fire, and black, to invoke fear in our opponents”.

The videos show key places in AC Milan history , during this story some details of the new jersey, are revealed, step by step. The Rossoneri fans had to find out on Facebook, like after like, the three episodes and also the day on which the jersey will be fully revealed.

Design

Back to the wider stripes: 5 in total including 3 black and 2 red. The polo collar is back after three years, with “AC Milan” labeled on its back and the three white stripes are confirmed. The main detail is an Italian flag’s reference, in vertical, between the black and red stripes, and on the front side this detail is recognizable by a green oblique insert, and another one red, interposed with a white neck.

Technology

In the next season the AC Milan football players will have only one shirt that includes both TECHFIT ™ and FORMOTION ™ technologies. The new jersey will not have the TPU stripes anymore, but it will still ensure the advantages of the muscle compression thanks to the built-in stretch fabrics, knitted in the T-shirt and thanks to a perfect fit obtainable with the FORMOTION ™ technology.

5% Off All Serie A Equipment On UKSoccerShop

UKSoccerShop is offering 5% off all Serie A equipment until midnight Wednesday, August 24th 2011 UK time. No coupon code needed.

Press Release And Photos From The Release Of The 11-12 AC Milan Home Kit

As we’ve said yesterday, AC Milan held a web conference in which it presented the new 11-12 AC Milan home kit. Well, here’s the press release and some photos from the event, courtesy of Adidas Italy. We’ll be back with more on it when it hits the shops.

Somewhere between innovation and tradition, true to the style of adidas and AC Milan – for the 2011/12 jersey, the three-stripe label has decided to combine its most innovative technology with a design reminiscent of the Rossoneri strips of the early twentieth century.

The launch, too, was structured along the same lines – journalists from the traditional media and bloggers gathered at adidas Italy’s Brand Center in Monza but Milan fans from across Italy and the world were also able to attend the unveiling of the new strip and to ask the guests in attendance questions by means of live streaming at adidas.com.

Guests at the event included CEO and Vice President of AC Milan, Adriano Galliani, Senior Vice President Commercial Operations (Europe and Russian Federation) of Emirates, Salem Obaidalla, and the CEO of adidas Italy, Jean Michel Granier.

The star models of the new kit were Rossoneri players Clarence Seedorf, Mark Van Bommel and Luca Antonini.

The event was hosted by familiar television personality, and avid AC Milan fan, Daniele Bossari.

The strip will be worn for the first time on May 15th for the penultimate game of the league against Cagliari.

Design of the strip

ReReverting once again to the thinner 2cm-wide stripes compared to the 9cm-wide ones of last year,there there are 21 stripes in total, 11 of which are black and 10 red.

The white crew neck stands out with three stripes on the sleeves, which are white for the first time, on a red inset. TThe back of the collar bears the words “Associazione Calcio Milan” underneath the Italian flag to highlight the fact that Milan is one of the best-known symbols of Italy around the world.

Reference to the colours of the Italian flag can be found on the insets at the sides on the front of the shirt as well as on the shorts and socks.

Technology

Next season, AC Milan players will be able to choose whether to wear the TECHFIT™ PowerWEB uniform as a single layer or whether to wear the base layers under the FORMOTION™ uniform, which has a traditional fit.

TECHFIT™ PowerWEB is the most innovative technology used for sportswear. Thanks to the use of special compression fabrics and the application of TPU strips at specific areas of the body, the TECHFIT™ layers are able to concentrate muscular energy to the maximum to give the athlete explosive power, acceleration and resistance, whilst reducing muscle vibration, improving the athlete’s posture, the feel of their body and level of core stability in order to guarantee not just any performance but record-breaking performance.

Worn all together (shirt, shorts and socks), the TECHFIT™ PowerWEB kit is able to increase players’ power by 5.3%*, their jump height by 4%*, their sprinting speed by 1.1%* and their efficiency by 0.8%*. adidas TECHFIT™ PowerWEB kits, worn as a single layer, are 45% lighter than the classic two-piece kit worn together.

The ForMotion™ strip sees the use of three-dimensional and elastic fabrics which adapt perfectly to the body of the player and subsequently improve the fit of the strip in order to optimise movement, comfort and increase freedom of action.

The addition of adidas ClimaCool™ and adidas FlowMapping™ ensures optimum breathability and helps the Rossoneri players to maintain an ideal body temperature, even under pressure.

Photos

Presentazione maglia A.C. Milan - adidas stagione 2011-2012

Presentazione maglia A.C. Milan - adidas stagione 2011-2012

Presentazione maglia A.C. Milan - adidas stagione 2011-2012

Presentazione maglia A.C. Milan - adidas stagione 2011-2012

Presentazione maglia A.C. Milan - adidas stagione 2011-2012

Release Of 11-12 AC Milan Shirt In Web Conference

AC Milan will host a web conference in ~1 hour in which it will release the 11-12 AC Milan shirt. You can watch it on Adidas Italy. Enjoy!

UKSoccerShop Sale: Up To 60% Off Lots Of Soccer Equipment

The sale continues on UKSoccerShop and they have some new soccer equipment discounted by up to 60%. Here’s what you can buy on the cheap:



10-11 Liverpool Away Shirt – was £44.99 now £26.99
10-11 Liverpool Away Shirt Kids – was £39.99 now £24.99
10-11 Liverpool Away Shirt Women – was £39.99 now £22.99
10-11 Liverpool Away Shorts Kids – was £19.99 now £12

10-11 Liverpool Tracksuit Kids – was £69.99 now £35
10-11 Liverpool Hooded Top – was £44.99 now £24.99
10-11 Liverpool Training Tee – was £24.99 now £14

08-09 Lyon Home Shirt – was £39.99 now £20
10-11 Lazio Home Shirt – was £44.99 now £29.99
10-11 Lazio Home Shirt Zarate 10 – was £54.99 now £36
08-09 Lens Away Shirt – was £44.99 now £22

10-11 Man Utd Tracksuit Kids – was £69.99 now £40
10-11 Man Utd Midlayer Top – was £44.99 now £25
10-11 Man Utd Training Shirt – was £29.99 now £15
10-11 Man Utd Graphic Tee – was £22.99 now £10

09-10 Marseille Home Shirt Long Sleeved – was £44.99 now £24.99
09-10 Monaco Home Shirt- was £39.99 now £20
10-11 Mallorca Home Shirt – was £54.99 now £29.99

10-11 Newcastle Third Shirt – was £44.99 now £26.99
10-11 Newcastle Third Shirt Barton 7 – was £54.99 now £35
10-11 Newcastle Third Shirt Ben Arfa 37 – was £54.99 now £35

09-10 Napoli Away Shirt – was £44.99 now £22
09-10 Napoli Away Shirt Lavezzi 7 – was £54.99 now £30
09-10 Napoli Third Shirt – was £44.99 now £22
09-10 Napoli Third Shirt Lavezzi 7 – was £54.99 now £30

10-11 Nigeria Home Shirt – was £49.99 now £26.99
10-11 Nigeria Home Shirt Odemwingie 11 – was £65 now £35
10-11 Nigeria Home Shirt Martins 9 – was £65 now £35
10-11 Nigeria Home Shirt Yakubu 8 – was £65 now £35

10-11 New Zealand Tee – was £22.99 now £12

New Inter Milan Fashion & Training Range

We told you there’s quite a bunch of new stuff out! This time, it’s Inter Milan related. Nike extended their Inter Milan fashion and training range with some new items. Some of them are quite similar to Arsenal’s – same template except they’ve been customized for Inter. You can check the full range here. Here are the most interesting of the bunch:

Inter Milan Authentic Graphic T-Shirt – buy here

Inter Milan Authentic Graphic T-Shirt

Inter Milan Authentic Graphic T-Shirt

Inter Milan Authentic AW77 Hoodie – buy here

Inter Milan Authentic AW77 Hoodie

Inter Milan Authentic AW77 Hoodie

Inter Milan Authentic N98 Jacket – buy here

Inter Milan Authentic N98 Jacket

Inter Milan Authentic N98 Jacket

Give us your take on these new items in the comments.

Up To 60% Off Soccer Equipment At The UKSoccerShop Winter Sale

New sale from UKSoccerShop in which they offer big savings on soccer equipment from top European teams. You may want to grab a Christmas soccer gift on the cheap. Here’s what’s on sale:



10-11 AC Milan Training Jersey – was £29.99 now £16
09-10 AC Milan Tracksuit (Kids) – was £69.99 now £40
09-10 Arsenal Little Boys 3rd Kit – was £34.99 now £20
09-10 Arsenal Home Shirt (Kids) – was £34.99 now £20
08-09 Arsenal Away Shirt – was £39.99 now £22
09-10 Arsenal Travel Polo (Red) – was £27.99 now £14

09-10 Atletico Madrid Little Boys Home Kit – was £44.99 now £20
09-10 Atletico Madrid Training Shirt (Red) – was £27.99 now £15
09-10 Ajax Away Shirt – was £44.99 now £24.99
10-11 Algeria Home Shirt – was £44.99 now £20
10-11 Algeria Home Shirt (Bougherra 2) – was £59.99 now £30

09-10 Atalanta Home Shirt – was £49.99 now £24.99
09-10 Barcelona Little Boys Home Kit – was £55 now £25
09-10 Barcelona Home Shirt (Kids) – was £54.99 now £25
09-10 Barcelona Rainjacket (Blue) – was £49.99 now £25
09-10 Barcelona Pre-Match Top (Blue) – was £27.99 now £15

10-11 Brazil Little Boys Away Kit – was £44.99 now £24.99
10-11 Brazil Travel Polo (Green) – was £29.99 now £16
10-11 Brazil Hoody (Grey) – was £44.99 now £24.99
10-11 Brazil Core Federation Tee – was £19.99 now £10
10-11 Bordeaux Home Shirt – was £44.99 now £26.99

09-10 Chelsea Home Shirt Long Sleeved – was £44.99 now £24.99
09-10 Chelsea Home Shorts – was £19.99 now £10
09-10 Chelsea Little Boys Home Kit – was £39.99 now £15
09-10 Chelsea Little Boys Away Kit – was £44.99 now £24.99
09-10 Chelsea Tracksuit (Kids) – was £69.99 now £40

10-11 Czech Republic Away Shirt – was £44.99 now £24.99
10-11 Czech Republic Away Shirt (Rosicky 10) – was £54.99 now £30
10-11 Celtic Training Shirt Black – was £27.99 now £15
08-09 Celtic Home Shirt – was £39.99 now £15

10-11 Denmark Home Shirt – was £44.99 now £20
10-11 Denmark Home Shirt (Bendtner 8 ) – was £54.99 now £30
10-11 Denmark Home Shirt (Agger 4) – was £54.99 now £30
10-11 England Training Shirt (Black) – was £27.99 now £12

10-11 France Home Shirt – was £44.99 now £24.99
10-11 France Home Shirt (Zidane 10) – was £54.99 now £30
10-11 France Away Shirt – was £44.99 now £24.99
10-11 France Away Shirt (Gourcuff 8 ) – was £54.99 now £30

09-10 Fiorentina Away Shirt – was £44.99 now £24.99
09-10 Fiorentina Away Shirt (Mutu 10) – was £54.99 now £30
09-10 Feyenoord Home Shirt – was £44.99 now £20
10-11 Greece Home Shirt – was £44.99 now £24.99
10-11 Greece Home Shirt (Samaras 7) – was £54.99 now £30

10-11 Holland Away Shirt (Kids) – was £39.99 now £22
10-11 Holland Away Shorts (Kids) was £19.99 now £12
10-11 Holland Sneijder Tee – was £22.99 now £10
10-11 Holland Federation Tee – was £22.99 now £10
08-09 Hungary Home Shirt – was £44.99 now £24.99

10-11 AC Milan Third Kit & Shirt Released

We end our row of AC Milan related posts with this new 10-11 AC Milan third kit/shirt. I must say this one looks truly spectacular and the sponsor logo fits perfectly. Here it is:

10-11 AC Milan Third Shirt – buy from Kitbag (or Soccer.com | World Soccer Shop)

10-11 AC Milan Third Shirt

10-11 AC Milan Third Shirt

10-11 AC Milan Third Shorts – buy from Soccer.com (or World Soccer Shop)

10-11 AC Milan Third Shorts

10-11 AC Milan Third Shorts

We’ve also covered the 10-11 AC Milan home kit & shirt as well as the 10-11 AC Milan away kit & shirt.

Let us know what you think of AC Milan’s new third shirt/kit in the comments.

10-11 AC Milan Away Kit & Shirt Out

We keep on with our AC Milan theme for today by telling you that the 10-11 AC Milan away kit & shirt are out as well. Made by Adidas, it’s white & simple with red & black stripes running off the shoulders. Here’s how it actually looks like:

10-11 AC Milan Away Shirt – buy from Kitbag (or UKSoccerShop | World Soccer Shop)

10-11 AC Milan Away Shirt

10-11 AC Milan Away Shirt

10-11 AC Milan Away Shirt Kids – buy from Kitbag (or UKSoccerShop | World Soccer Shop)

10-11 AC Milan Away Shirt Kids

10-11 AC Milan Away Shirt Kids

10-11 AC Milan Home/Away Shorts – buy from Kitbag (or UKSoccerShop | Soccer.com | World Soccer Shop)

10-11 AC Milan Home Away Shorts

10-11 AC Milan Home Away Shorts

10-11 AC Milan Home/Away Shorts Kids – buy from Kitbag (or UKSoccerShop | Soccer.com | World Soccer Shop)

10-11 AC Milan Home Away Shorts Kids

10-11 AC Milan Home Away Shorts Kids

We’ve also covered the 10-11 AC Milan home kit & shirt as well as the 10-11 AC Milan third kit & shirt.

Let us know your take on the new AC Milan away shirt & kit in the comments.

10-11 AC Milan Home Kit & Shirt Released

AC Milan, seven times European champions, recently released the new 10-11 home kit and shirt. Classic design by Adidas. The major difference is the sponsor: bwin has been replaced by Fly Emirates so AC Milan has the same sponsor Arsenal has right now.

Here are the most important kit items:

10-11 AC Milan Home Shirt – buy from Kitbag (or Soccer.com | World Soccer Shop)

10-11 AC Milan Home Shirt

10-11 AC Milan Home Shirt

10-11 AC Milan Home Shirt Long Sleeved – buy from Soccer.com (or World Soccer Shop)

10-11 AC Milan Home Shirt Long Sleeved

10-11 AC Milan Home Shirt Long Sleeved

10-11 AC Milan Home Shirt Kids – buy from Kitbag (or Soccer.com | World Soccer Shop)

10-11 AC Milan Home Shirt Kids

10-11 AC Milan Home Shirt Kids

10-11 AC Milan Home Shirt Women – buy here

10-11 AC Milan Home Shirt Women

10-11 AC Milan Home Shirt Women

10-11 AC Milan Home/Away Shorts – buy from Kitbag (or Soccer.com | UKSoccerShop | World Soccer Shop)

10-11 AC Milan Home Away Shorts

10-11 AC Milan Home Away Shorts

10-11 AC Milan Home/Away Shorts Kids – buy from Kitbag (or Soccer.com | UKSoccerShop | World Soccer Shop)

10-11 AC Milan Home Away Shorts Kids

10-11 AC Milan Home Away Shorts Kids

10-11 AC Milan Home Socks – buy here

10-11 AC Milan Home Socks

10-11 AC Milan Home Socks

We’ve also covered the 10-11 AC Milan away kit & shirt as well as the 10-11 AC Milan third kit & shirt.

Let us know what you think of AC Milan’s new shirt/kit in the comments.

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